Food Network & HGTV’s Cupcake Challenge at VidCon • Los Angeles
This activation was a three-part food and DIY challenge that inspired self-expression and creativity while being authentically linked to Food Network and HGTV’s content. The primary objectives were to align the brands through one VidCon experience and expose younger audiences to the networks while also boosting social followings.
Social companion video onsite
Social companion video onsite
