Seven One Blue + SOBA

Served as the creative director and brand strategist behind Seven One Blue, a brand I built from the ground up to help parents and caretakers keep kids safe around water and prevent accidental drowning. I developed the brand’s entire identity—designing the logo, selecting typography, and crafting a visual language that feels modern, eye-catching, and California cool, while also balancing the serious mission of educating families and providing safety solutions.

I led the creative direction across product design, website design, and marketing materials, ensuring a cohesive and compelling brand presence. From the color palette and packaging design to the digital experience and storytelling, every element was intentionally crafted to resonate with parents and make water safety an accessible, must-have conversation.

Below is the brand style guide, marketing materials, and product imagery showcasing my vision and execution.