HGTV Lodge at CMA Fest • Nashville, TN

 The HGTV Lodge is an inspired venue serving as a “Home for Country Music Fans“ complete with stylish lounge areas, photo walls, decorative lighting and plant life all combining to create a comfy and home-like venue for intimate performances with megastars!

Six thousand people attended daily music performances hosted by HGTV talent in the Lodge with over 94K impressions throughout the weekend. Millions more are invited in to the unique space through concentrated digital, social and press extensions. Fresh digital and social media content (Instagram, Facebook Live) was captured to extend the activation beyond the Nashville footprint in an effort to present HGTV as a provider of once-in-a-lifetime experiences.