The Home Edit Brand Modernization

As part of a strategic initiative to elevate The Home Edit’s digital presence, I led the development of an updated brand identity and website redesign, guiding the process from concept to execution. This effort began with a comprehensive RFP, which I spearheaded to ensure we partnered with the right agency to bring our vision to life.

Through this collaboration, we crafted a refreshed brand identity that modernizes our aesthetic while maintaining the core values of The Home Edit. The new design system includes updated typography, color palettes, strategic color pairings, and visual elements that enhance brand recognition and storytelling across all platforms.

In parallel, we redesigned the website to improve user experience, navigation, and engagement. With a more intuitive structure, compelling content, and a visually dynamic interface, the new site is designed to drive deeper audience connections and support key business objectives.

This project reflects my expertise in leading brand transformation efforts, agency management, and digital strategy—all aimed at delivering impactful results.

Updated primary wordmark

Outdated primary wordmark

(for comparison)

Modern Brand Palette

The Home Edit embraces the power of the rainbow, using a carefully curated color palette to bring order and vibrancy to every visual composition. By applying strong, cohesive rules around color, we ensure that each hue harmonizes with the next, creating a visually pleasing and organized design.